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Singles’ Day sale · 1–11 November 2026

11.11Watch Sale UAE 2026Casio · Seiko · Citizen · Sveston · Lee Cooper

01 · Men’s watches

Men’s watches from AED 47

Chronographs, automatics, digital and classic dress watches: 147 men’s models from Casio, Seiko, Citizen, Sveston and Lee Cooper.

02 · Women’s watches

Ladies watches from AED 66

Gold-tone, rose gold, mother-of-pearl and diamond-dial watches: 102 women’s models to wear every day or give as a gift.

03 · Japanese icons

Seiko & Citizen from AED 358

Seiko chronographs and the Rotocall, Citizen Eco-Drive and the Tsuyosa automatic, all genuine with manufacturer warranty.

Sale starts in

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1–11 Nov 2026 · Cash on delivery · AED 15 UAE delivery

AED 15 UAE deliveryAll 7 emirates · Dubai 1–2 days
Cash on deliveryPay when your watch arrives
100% genuineManufacturer warranty
Free store pickupAl Ghurair & Ibn Battuta
Shop the sale

Shop 11.11 watch deals by category

Jump straight to the style you want. Every category below is part of our 11.11 sale in the UAE.

01 · For him

11.11 men’s watch deals in the UAE

From the AED 47 Casio MQ-24 to Seiko chronographs and Citizen Eco-Drive, these are our most popular men’s watches for the 11.11 sale.

All men’s watches →
11.11 spotlight · Citizen Tsuyosa

Citizen Tsuyosa NJ0151-88X

The green-dial Tsuyosa is one of the most popular automatic watches in the UAE right now. Scroll to explore it.

  1. Self-winding automaticCitizen calibre 8210 with a power reserve of approx. 42 hours. It winds as you move, so it never needs a battery.
  2. Sapphire crystalA scratch-resistant sapphire crystal protects the green dial, with a date magnifier for easy reading.
  3. See the movementTurn it over to watch the automatic movement at work through the case back.
  4. 40 mm, 50 m water resistantA 40 mm stainless steel case, 11.7 mm thin, on an integrated steel bracelet. Water resistant to 5 bar (50 m).
02 · For her

11.11 ladies watches sale

Gold-tone, rose gold, mother-of-pearl and diamond-dial watches for women, from AED 66.

All women’s watches →
03 · Japanese icons

Seiko & Citizen watch sale: Japanese icons

Seiko chronographs, the Rotocall and SRPH automatics sit next to Citizen Eco-Drive and the Tsuyosa. Seiko watches are supplied on backorder and we confirm the delivery time when you order.

Under AED 150

11.11 watches under AED 150

Everyday Casio and Sveston watches that make easy 11.11 gifts, starting at AED 47.

All Casio watches →

When is the 11.11 sale in the UAE in 2026?

The 11.11 sale UAE 2026 at IN TIME TRAIDING LLC runs from Sunday 1 November to Wednesday 11 November 2026 (Dubai time). You can shop online with delivery to all seven emirates, or visit our watch shops at Al Ghurair Centre and Ibn Battuta Mall in Dubai.

What is 11.11 (Singles’ Day)?

11.11, also called Singles’ Day or Double 11, takes place every year on 11 November. It began in China and has grown into one of the biggest shopping events in Dubai and the UAE. Many people use the 11 11 sale to buy gifts early, ahead of White Friday and the end-of-year holidays.

Best 11.11 watch deals for men

Our men’s watches start at AED 47 with the Casio MQ-24. For a sporty look, choose a chronograph such as the Seiko SSB427P1 or the Citizen Eco-Drive AT2245-57E. If you want a mechanical watch, the Citizen Tsuyosa and Seiko SRPH automatics wind themselves as you wear them. Read our guide to the Citizen Tsuyosa in the UAE to compare colours.

Ladies watches sale: best picks for women

The ladies watches sale covers more than 100 women’s models. Casio LTP watches start at AED 66, Sveston adds gold and ceramic fashion watches, and Citizen offers mother-of-pearl dials. For a special gift, Seiko diamond-dial models such as the HGH008P1 and SUR581P1 have sapphire crystal. See our Seiko ladies watch guide for help choosing.

Casio, Seiko and Citizen watch sale in Dubai

This watch sale in Dubai includes five brands:

  • Casio watches UAE: vintage digital, ana-digi and classic analog watches from AED 47.
  • Seiko watches: chronographs, automatics, the Rotocall and diamond-dial ladies watches from AED 672.
  • Citizen watches: Eco-Drive, chronographs and the Tsuyosa automatic from AED 358.
  • Sveston watches: fashion watches for men and women from AED 56.
  • Lee Cooper watches: multi-function and automatic men’s watches from AED 202.

How to get the best 11.11 watch deal in the UAE

  1. Shortlist early. Browse the deals above before 1 November and note the model numbers you like.
  2. Check the size and strap. Every product page lists the case size, water resistance and strap material.
  3. Order early in the sale. Many models have limited stock, and Seiko watches are supplied on backorder.
  4. Choose how to pay. Pay online, pay cash on delivery, or collect for free from our store.
  5. Need help? Call or WhatsApp +971 52 866 0100 and our team will help you choose.

11.11 sale or White Friday: when should you buy a watch?

White Friday falls on 27 November 2026, more than two weeks after 11.11. If you are buying a watch as a gift, the 11.11 sale gives you time for delivery and for any exchange before the holidays. If you have already found the right watch, there is little reason to wait.

11.11 sale UAE: frequently asked questions

When does the 11.11 sale start in the UAE in 2026?

At IN TIME TRAIDING LLC the 11.11 sale runs from Sunday 1 November to Wednesday 11 November 2026, Dubai time. The countdown at the top of this page shows exactly how long is left before it starts and before it ends.

What is the 11.11 sale?

11.11, also called Singles' Day, is a shopping event held every year on 11 November. It started in China and is now one of the biggest online sales in the UAE, with many stores running offers in the days before 11 November.

Which watch brands are in the 11.11 watch sale?

You can shop Casio, Seiko, Citizen, Sveston and Lee Cooper watches for men and women, from classic Casio digital watches to Seiko chronographs and Citizen Tsuyosa automatics.

Do you deliver 11.11 orders across the UAE?

Yes. Delivery costs AED 15 to all seven emirates. Orders in Dubai usually arrive in 1 to 2 working days and orders to other emirates in 2 to 4 working days. You can also collect your order from our stores for free.

Can I pay cash on delivery?

Yes. You can pay cash on delivery anywhere in the UAE, or pay when you collect your watch from our store.

Are the watches in the sale genuine?

Yes. Every watch we sell is 100% genuine and comes with the manufacturer warranty. All prices are in AED and include VAT.

Are Seiko watches available in the 11.11 sale?

Yes. Our Seiko watches are supplied on backorder. Place your order online or on WhatsApp at +971 52 866 0100 and we will confirm the delivery time before your watch is sent.

Can I return a watch I bought in the 11.11 sale?

Our 14-day returns policy for refunds and exchanges is explained on our Returns & Refunds page. If you have a question about your order, call or WhatsApp us on +971 52 866 0100.

Can I shop the 11.11 watch sale in store?

Yes. Visit IN TIME at Al Ghurair Centre (1st Floor, in front of Adidas) or Ibn Battuta Mall (Ground Floor, in front of Centrepoint) in Dubai.

1–11 November 2026

Ready for 11.11?

Find your next watch online or visit IN TIME at Al Ghurair Centre and Ibn Battuta Mall, Dubai.

  • Genuine watches
  • Manufacturer warranty
  • Cash on delivery
  • AED 15 UAE delivery
  • 14-day returns