Men’s watches from AED 47
White Friday deals on chronographs, automatics, digital and classic dress watches: 147 men’s models from Casio, Seiko, Citizen, Sveston and Lee Cooper.
Ladies watches from AED 66
Gold-tone, rose gold, mother-of-pearl and diamond-dial watches: 102 women’s models, perfect White Friday gifts for National Day and the holidays.
Seiko & Citizen from AED 358
Seiko chronographs and the Rotocall, Citizen Eco-Drive and the Tsuyosa automatic, all genuine with manufacturer warranty.
Sale starts in
20–30 Nov 2026 · Cash on delivery · AED 15 UAE delivery
Jump straight to the style you want. Every category below is part of our White Friday watch sale in Dubai and across the UAE.
From the AED 47 Casio MQ-24 to Seiko chronographs and Citizen Eco-Drive, these are our most popular men’s watches for the White Friday sale in Dubai.
38.7 mm panda chronograph · blue dial
Automatic · 41.2 mm · green dial · 10 bar
Rotocall digital chronograph · 10 bar
Automatic · gold-tone · red dial · sapphire
All-black Eco-Drive chronograph · light powered
Gold-tone chronograph · blue bezel
48 mm pilot watch · Eco-Drive · world time
Analog + digital · world time · 10-year battery
Two-tone chronograph · textured pink dial
Two-tone · dual-dial face
Automatic · open-heart dial · leather strap
Day-date · blue gradient dial
The green-dial Tsuyosa is one of the most popular automatic watches in the UAE right now. Scroll to explore it.
Gold-tone, rose gold, mother-of-pearl and diamond-dial watches for women, from AED 66. Easy White Friday gifts for National Day, Christmas and New Year.
Diamond dial · mother-of-pearl · sapphire
Diamond dial · 32 mm · sapphire crystal
29.6 mm · grey dial · sapphire crystal
26 mm rectangular · pink dial
Petite 26 mm gold-tone · gold dial
Two-tone · mother-of-pearl dial · date
Rose gold-tone square case · purple dial
Gold & black ceramic bracelet
24 mm cushion case · ivory Roman dial
Seiko chronographs, the Rotocall and SRPH automatics sit next to Citizen Eco-Drive and the Tsuyosa. Seiko watches are supplied on backorder and we confirm the delivery time when you order.
Everyday Casio and Sveston watches from AED 47: easy White Friday gifts for friends, colleagues and the whole family.
42 mm · black dial · leather strap
Rectangular · slim 7.5 mm · steel bracelet
White Friday 2026 is on Friday 27 November 2026, the same day as Black Friday. Cyber Monday follows on Monday 30 November. At IN TIME TRAIDING LLC, our White Friday sale UAE 2026 runs for the whole week, from Friday 20 November to Monday 30 November 2026 (Dubai time), online and at our watch shops in Al Ghurair Centre and Ibn Battuta Mall.
White Friday is the Middle East name for Black Friday. It was introduced in 2014 by Souq.com, now Amazon.ae, because Friday is a day of prayer in the region and “black” did not fit. Today it is one of the biggest shopping events in Dubai and the UAE, and many stores run their own version:
| Sale name | Who uses it | 2026 timing |
|---|---|---|
| White Friday | Amazon.ae and many UAE brands | Around 27 November |
| Black Friday | International and fashion brands | 27 November |
| Yellow Friday | noon | Late November |
| Cyber Monday | Online stores | 30 November |
Our men’s watches start at AED 47 with the Casio MQ-24. For a sporty look, choose a chronograph such as the Seiko SSB427P1 or the Citizen Eco-Drive AT2245-57E. For a mechanical watch, the Citizen Tsuyosa winds itself as you wear it. Compare colours in our Citizen Tsuyosa guide.
The ladies watches sale covers more than 100 women’s models. Casio LTP watches start at AED 66, Sveston adds gold and ceramic fashion watches, and Citizen offers mother-of-pearl dials. For a special gift, Seiko diamond-dial models such as the HGH008P1 have sapphire crystal. See our Seiko ladies watch guide.
This watch sale in Dubai includes five brands:
Read more in our Black Friday watch deals guide, or compare prices in AED, rupees and riyals in our watch price in Dubai guide.
White Friday is the best time to shop for the rest of the season. UAE National Day (Eid Al Etihad) is on 2 December, so order by 30 November for delivery in Dubai in time. See our gift guide for men and couple watches guide for ideas.
White Friday 2026 is on Friday 27 November, the same day as Black Friday. Cyber Monday is on Monday 30 November 2026.
Our White Friday watch sale runs from Friday 20 November to Monday 30 November 2026, Dubai time, online and at our stores in Al Ghurair Centre and Ibn Battuta Mall.
Yes. White Friday is the Middle East name for Black Friday, held on the same dates. It was introduced in 2014 by Souq.com, now Amazon.ae. noon calls its version Yellow Friday.
You can shop Casio, Seiko, Citizen, Sveston and Lee Cooper watches for men and women, from classic Casio digital watches to Seiko chronographs and Citizen Tsuyosa automatics.
Yes. Delivery costs AED 15 to all seven emirates. Orders in Dubai usually arrive in 1 to 2 working days and orders to other emirates in 2 to 4 working days. You can also collect from our stores for free.
Yes. You can pay cash on delivery anywhere in the UAE, or pay when you collect your watch from our store.
Yes. Every watch we sell is 100% genuine and comes with the manufacturer warranty. All prices are in AED and include VAT.
UAE National Day is on 2 December. Order by Monday 30 November for delivery in Dubai in time, as Dubai orders usually arrive in 1 to 2 working days.
Yes. Our 14-day returns policy covers refunds and exchanges. See our Returns & Refunds page for details, or call or WhatsApp +971 52 866 0100.
Find your next watch online or visit IN TIME at Al Ghurair Centre and Ibn Battuta Mall, Dubai.
