Quick answer: Black Friday 2026 in the UAE is on Friday 27 November 2026, and Cyber Monday follows on 30 November. In the UAE the same sale is also called White Friday, and noon runs its own Yellow Friday. Most deals start in the last week of November and some run into early December. To get a real Black Friday watch deal, note today’s prices, compare model numbers and buy from a genuine seller. Genuine watches in Dubai start from AED 47 before any discount.
When is Black Friday 2026 in the UAE?
Black Friday always falls on the day after American Thanksgiving, the fourth Thursday in November. In 2026 that makes it Friday 27 November. In practice, UAE retailers stretch the sale over several days or even weeks.
| Sale event | 2026 date | What to expect |
|---|---|---|
| 11.11 (Singles’ Day) | 11 November | The first big online sale of the season. Our 11.11 watch sale runs 1–11 November. |
| Black Friday / White Friday | Friday 27 November | The main sale day. Many shops start early in the week before. |
| Yellow Friday (noon) | Late November | noon’s own sale. In 2025 it ran from 20 to 30 November. |
| Cyber Monday | Monday 30 November | Online-only deals, often the last day of the Black Friday period. |
| UAE National Day (Eid Al Etihad) | 2 December | National Day offers and gifts, often in the UAE flag colours. |
| Dubai Shopping Festival | Usually December to January | City-wide sales and events across Dubai. |
Black Friday vs White Friday vs Yellow Friday: what is the difference?
- Black Friday is the original American sale. In the UAE, retailers such as Namshi, Centrepoint and Sharaf DG use the name.
- White Friday is the Middle East name for the same sale. Friday is a special day in the region, so “White Friday” was introduced in 2014 and is still widely used.
- Yellow Friday is noon’s own version, named after its yellow brand colour.
- Green Friday focuses on eco-friendly products and was started by e& in 2019.
All of them happen around the same time, so you will see the names used side by side.
Are Black Friday watch deals worth it?
Yes, if you plan. Watches are one of the most popular Black Friday buys because they make great gifts for National Day, birthdays, Christmas and New Year. But a big percentage is not always a big saving. Watch out for three things:
- Inflated “was” prices. Some sellers raise the original price before the sale so the discount looks bigger.
- Old or grey-market stock. A very cheap “branded” watch may be a copy, or may come without a valid warranty.
- Slow delivery. Couriers are busy during Black Friday week. If you need a gift for National Day on 2 December, order early.
How to spot a fake Black Friday discount
- Write down today’s price. Save the current price of the watch you want now, so you can see the real saving later. Our current prices are in the table below.
- Compare the exact model number. Two watches can look the same but have different model numbers, materials and prices. The model number is on every product page and the caseback.
- Check the seller is genuine. Buy from a trusted shop with a real address, a warranty card and a clear returns policy. See our guide to watch shops in Dubai and how to avoid fakes.
- Read the returns policy. Make sure you can exchange a gift if the size or colour is not right. Our returns policy gives you 14 days.
- Look at the total price. Add delivery and check that VAT is included, so you compare like with like.
Black Friday watch shopping list 2026 (prices before the sales)
Use this list to compare Black Friday offers. These are genuine prices at IN TIME TRAIDING LLC in Dubai on 30 October 2026, before the sales start, including 5% VAT.
| Watch | Best for | Price today (AED) |
|---|---|---|
| Casio MQ-24-9E | Budget gift, champagne-gold dial | 47 |
| Casio A158WA-1D | Retro steel digital | 81 |
| Casio F-91WS-2 | The famous F-91W, in blue | 91 |
| Casio W-800H-2A | Sport, 100 m water resistance | 96 |
| Casio AE-1200WHD-1A | World time digital | 185 |
| Sveston Raya | Women’s gold-tone dress watch | 216 |
| Casio LA680WEGV-9A | Petite gold digital for women | 244 |
| Citizen BF2022-55H | Men’s gold-tone day-date | 425 |
| Citizen EU6062-50P | Women’s gold-tone dress watch | 425 |
| Lee Cooper LC08342.371 | Automatic with open-heart dial | 463 |
| Citizen AN8169-58L | Gold-tone chronograph, blue dial | 571 |
| Seiko SUR523P1 | Men’s dress watch (backorder) | 720 |
| Citizen Tsuyosa NJ0151-88M | Automatic, sapphire crystal | 1,270 |
| Seiko HGH008P1 | Women’s diamond dial (backorder) | 2,013 |
Best watch to buy on Black Friday by budget
Under AED 100
Genuine Casio is the best value. The Casio F-91W and A158W are classics that suit everyone, and the W-800H adds 100 m water resistance for the gym and beach. See all our Casio watches under AED 100.
AED 100 to 300
Look at the Casio AE-1200 world-time digital, gold-tone Casio dress watches and Sveston fashion watches. They make easy gifts for colleagues, friends and teenagers.
AED 300 to 1,000
This is where Citizen and Lee Cooper shine: gold-tone day-dates, chronographs and automatics with real presence. For more ideas, read our gift guide for men.
AED 1,000 and above
The Citizen Tsuyosa automatic and Seiko’s sapphire and diamond-dial models are the standouts. Seiko watches are supplied on backorder, so order early if you want one in time for National Day or the holidays. See our guides to Seiko watches for men and Seiko ladies watches.
Black Friday watch gifts for National Day, Christmas and New Year
Black Friday is the best time to buy gifts for the rest of the season. A few ideas:
- For couples: a matching his-and-hers pair. See our couple watches guide.
- For her: a gold-tone dress watch or a retro gold digital. See vintage-style watches for women.
- For him: a steel day-date, a chronograph or an automatic. See automatic watches for men.
- For the team: genuine Casio from AED 47 makes an easy office gift.
Tips for buying a watch on Black Friday in Dubai
- Make a shortlist now. Pick two or three models and save their prices.
- Order early in the week. Delivery is busier during Black Friday week. Our UAE delivery normally takes 1–2 working days in Dubai and 2–4 days to other emirates.
- Check stock before you visit. Popular models sell out fast. Message us on WhatsApp at +971 52 866 0100.
- Choose cash on delivery if you prefer. You can pay when the watch arrives.
- Keep the receipt and warranty card. You will need them for any exchange or warranty service.
Black Friday at IN TIME TRAIDING LLC
IN TIME TRAIDING LLC sells genuine Casio, Seiko, Citizen, Sveston and Lee Cooper watches online and at our two Dubai stores: Al Ghurair Centre (1st Floor, in front of Adidas) and Ibn Battuta Mall (Ground Floor, in front of Centrepoint), open Monday to Saturday, 10 am to 6 pm. Our 11.11 sale runs from 1 to 11 November 2026. Any Black Friday offers will be announced on our website and on Instagram, TikTok and Facebook, so follow us to be first to know.
Browse watches for men, watches for women or all watch brands. Visiting from India or the Gulf? See our watch price in Dubai guide with prices in rupees and riyals.
Frequently asked questions
When is Black Friday 2026 in the UAE?
Black Friday 2026 is on Friday 27 November 2026. Many UAE retailers start their deals in the week before and continue until Cyber Monday on 30 November, and some run into early December.
What is White Friday in the UAE?
White Friday is the Middle East name for Black Friday. It is the same sale on the same dates. The name was introduced in the region in 2014 because Friday is a special day of worship and family time.
What is Yellow Friday?
Yellow Friday is noon’s own Black Friday sale, named after its yellow brand colour. In 2025 it ran from 20 to 30 November.
Is Black Friday a good time to buy a watch?
Yes, if you compare prices first. Note today’s price, check the model number, and buy from a genuine seller with a warranty and returns policy. Order early if the watch is a gift for National Day on 2 December.
How do I know a Black Friday watch deal is real?
Compare the sale price with the normal price you saved before the sale, check that the model number matches, make sure VAT and delivery are included, and avoid very cheap “branded” watches from unknown sellers.
Does IN TIME TRAIDING LLC have a Black Friday sale?
Our 11.11 sale runs from 1 to 11 November 2026. Any Black Friday offers will be announced on our website and social media. Genuine watches start from AED 47, with cash on delivery and AED 15 delivery across the UAE.
