Quick answer: The Citizen Tsuyosa is Citizen’s affordable automatic watch with a 40 mm stainless steel case, an integrated-style bracelet, sapphire crystal and the self-winding calibre 8210. It is one of the fastest-growing watch searches in the UAE, and for good reason: you get a genuine Japanese mechanical watch with colourful dials and a premium look for a mid-range price. At IN TIME TRAIDING LLC the Citizen Tsuyosa costs AED 1,257 to AED 1,439 in the UAE, in yellow, light blue, green and a gold-tone version with a red dial.
What is the Citizen Tsuyosa?
Tsuyosa (強さ) is the Japanese word for strength. According to Citizen, the Tsuyosa collection reimagines the NH299 series, a stainless steel mechanical watch that sold very well in the late 1990s and early 2000s. Today’s Tsuyosa keeps that idea of an honest, sturdy steel watch and gives it a modern design: a round case that flows into a solid bracelet, slim baton hands and bold, glossy dial colours.
Unlike Citizen’s light-powered Eco-Drive watches, the Tsuyosa is a mechanical automatic. It winds itself with the movement of your wrist and never needs a battery. If you are new to this type of watch, read our guide to automatic watches for men.
Citizen Tsuyosa specifications
These are the official specifications Citizen publishes for the 40 mm Tsuyosa automatic:
| Feature | Citizen Tsuyosa (40 mm) |
|---|---|
| Movement | Calibre 8210 automatic, with hand-winding and hacking (stop) seconds |
| Jewels / frequency | 21 jewels, 21,600 vibrations per hour |
| Power reserve | Approx. 42 hours when fully wound |
| Accuracy | Average -20 to +40 seconds per day |
| Case size | 40 mm diameter, 11.7 mm thick |
| Case and bracelet | Stainless steel (gold-tone plating on some models) |
| Crystal | Sapphire glass, with a magnifier over the date |
| Water resistance | 5 bar |
| Other | Date display, luminous hands and indices, transparent case back |
Sapphire crystal is a big plus at this price. It is much more scratch resistant than ordinary mineral glass, so the Tsuyosa keeps looking new for longer.
Citizen Tsuyosa price in UAE
Here are the Citizen Tsuyosa models available now at IN TIME TRAIDING LLC. All prices are in AED and include VAT.
| Model | Dial | Case and bracelet | Price (AED) |
|---|---|---|---|
| Citizen Tsuyosa NJ0150-81Z | Yellow | Stainless steel | 1,257 |
| Citizen Tsuyosa NJ0151-88M | Light blue | Stainless steel | 1,270 |
| Citizen Tsuyosa NJ0151-88X | Green | Stainless steel | 1,270 |
| Citizen Tsuyosa NJ0153-82X | Red | Gold-plated stainless steel | 1,439 |
Prices on marketplaces and social media can be lower, but be careful: a Tsuyosa offered far below the usual price may not be genuine or may come without a valid warranty. See how to check a genuine Tsuyosa below.
Which Citizen Tsuyosa colour should you choose?
Citizen Tsuyosa yellow (NJ0150-81Z)
The boldest choice. The sunshine-yellow dial looks amazing with white, navy and denim, and it is a real conversation starter.
Citizen Tsuyosa light blue (NJ0151-88M)
A favourite with many Tsuyosa fans. The soft light blue dial, often described as turquoise or ice blue, is fresh, summery and easy to wear with almost anything.
Citizen Tsuyosa green (NJ0151-88X)
A rich green dial that feels classic and a little more serious. It works well for the office and pairs nicely with brown, beige and white.
Citizen Tsuyosa gold with red dial (NJ0153-82X)
The dressiest Tsuyosa, with a gold-plated case and bracelet and a vibrant red dial. A great choice for Eid, weddings and evening wear, and a memorable gift for men.
Citizen Tsuyosa sizes: 40 mm, 37 mm and the new Tsuyosa 60
The classic Citizen Tsuyosa is 40 mm wide and 11.7 mm thick, which suits most men’s wrists. In 2025 Citizen announced 37 mm Tsuyosa models (references NJ0200) for smaller wrists, and the Tsuyosa 60 (references NK002x), which uses the newer calibre 8310 with an approx. 60-hour power reserve and a multi-link bracelet. Availability of these models varies by country; message us on WhatsApp if you would like us to check for you.
Not sure about the size? As a guide, wrists under about 16 cm usually suit 36–38 mm, while 16–19 cm wrists suit 39–42 mm. You are always welcome to try the Tsuyosa on at our Dubai stores.
Is the Citizen Tsuyosa worth it?
For most people looking for their first automatic watch, yes. Here is an honest look at the pros and cons.
Pros
- Genuine Japanese automatic movement from a watchmaker founded in 1918
- Scratch-resistant sapphire crystal
- Premium integrated-bracelet look with a solid steel bracelet
- Hand-winding and hacking seconds for easy setting
- Transparent case back so you can see the movement working
- Bright, fun dial colours that stand out from typical black and white watches
Cons
- 5 bar water resistance is fine for daily wear and splashes, but it is not a diving watch
- About 42 hours of power reserve, so it will stop if you leave it off your wrist for two days
- Like all mechanical watches, it is less accurate than a quartz or Eco-Drive watch
Citizen Tsuyosa vs Citizen Eco-Drive: which should you buy?
| Tsuyosa (automatic) | Eco-Drive (light-powered) | |
|---|---|---|
| Power | Your wrist movement winds it | Any light charges it |
| Battery | None needed | No regular battery changes |
| Accuracy | -20 to +40 seconds per day | Quartz accuracy |
| Off the wrist | Runs about 42 hours | Runs for months when charged |
| Feel | Mechanical watch with a sweeping seconds hand | Practical, low-maintenance |
Choose the Tsuyosa if you love the character of a mechanical watch. Choose a Citizen Eco-Drive if you want a grab-and-go watch that is always on time, such as the Eco-Drive AT2242-55E chronograph. See every model on our Citizen watches page. Also considering Seiko? Browse Seiko watches in the UAE, including the SRPH automatics.
How to wind, set and wear your Tsuyosa
- Wind it: if it has stopped, turn the crown forward around 20–30 times to start it. After that, wearing it every day keeps it running.
- Set the time: pull the crown out fully. The seconds hand stops (hacking), so you can set the time exactly.
- Set the date: pull the crown to the middle position. Avoid changing the date when the time is between about 9 pm and 1 am, when the date mechanism is working.
- Look after it: keep it away from strong magnets, wipe off sweat and sand, and don’t leave it in a hot car in summer. Our watch care guide for the UAE has more tips.
How to check a genuine Citizen Tsuyosa
- The model number (for example NJ0151-88M) should match the box, warranty card and our product page.
- Through the transparent case back you should see the automatic movement and its rotor.
- The crystal is sapphire with a magnifier over the date window.
- The seconds hand should stop when you pull the crown out fully.
- Buy from a real shop that gives a receipt and manufacturer warranty. Read where to buy genuine watches in Dubai.
Where to buy the Citizen Tsuyosa in Dubai
You can order the Citizen Tsuyosa online from IN TIME TRAIDING LLC with AED 15 delivery to all seven emirates and cash on delivery, or try it on at our stores in Al Ghurair Centre (1st Floor, in front of Adidas) and Ibn Battuta Mall (Ground Floor, in front of Centrepoint). Unused watches can be returned or exchanged within 14 days. Browse all watches for men or call or WhatsApp +971 52 866 0100.
Buying on a trip to Dubai? See how Citizen prices compare with India in our watch price in Dubai guide.
Frequently asked questions
How much is the Citizen Tsuyosa in the UAE?
At IN TIME TRAIDING LLC the Citizen Tsuyosa costs AED 1,257 for the yellow NJ0150-81Z, AED 1,270 for the light blue NJ0151-88M and green NJ0151-88X, and AED 1,439 for the gold-tone NJ0153-82X, including VAT.
Is the Citizen Tsuyosa automatic?
Yes. The Tsuyosa uses Citizen’s calibre 8210 automatic movement, which winds itself as you wear it and can also be wound by hand. It does not use a battery.
Is the Citizen Tsuyosa waterproof?
It is water resistant to 5 bar, so it handles rain, hand-washing and splashes. It is not designed for diving, and you should not operate the crown when it is wet.
What does Tsuyosa mean?
Tsuyosa is the Japanese word for strength.
What size is the Citizen Tsuyosa?
The models we stock are 40 mm in diameter and 11.7 mm thick. Citizen has also announced 37 mm versions for smaller wrists.
Does the Citizen Tsuyosa have sapphire crystal?
Yes. All Tsuyosa models use sapphire glass, with a magnifier over the date.
Is the Citizen Tsuyosa good for a small wrist?
At 40 mm it wears comfortably on most wrists, and the bracelet can be adjusted by removing links. For a very slim wrist, a 37 mm version may suit you better.
